Wild Roots Market is proud to offer 10% off eligible purchases for shoppers 65 years or better who are enrolled in Wild Roots Rewards and our Senior Discount Program on Tuesdays, Thursdays, and Fridays.
Senior discount days
Your Senior Discount is automatically applied to eligible purchases on Senior Discount Days when you use your Wild Roots Rewards account at checkout.
Excludes sushi, case discounts, wine 6-pack offers, gift cards, and other exclusions that may apply.
How to Enroll
Enter your phone number every time you shop to earn points on eligible purchases.
Join Wild Roots Rewards
Ask to Join the Senior Discount Program
Join Wild Roots Rewards for free online or with your phone number at checkout.
Complete a short enrollment form and show a valid ID confirming that you are 65 or better.
Verify Your Eligibility
Once your enrollment is processed, your Senior Discount will be connected to your Rewards account and automatically applied on Tuesdays, Thursdays, and Fridays.
Please allow 7–10 business days for Senior Discount enrollment to be added to your account.
Start Saving
Your Wild Roots Rewards account works every day of the week — not just on Senior Discount Days.
Use your phone number whenever you shop to continue earning points, accessing Rewards benefits, and participating in other eligible Wild Roots programs. On Tuesdays, Thursdays, and Fridays, your additional 10% Senior Discount will automatically be applied to qualifying purchases.
more than a senior discount
FAQs
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The 10% Senior Discount is available on Tuesdays, Thursdays, and Fridays on eligible purchases.
You can still use your Wild Roots Rewards account and earn points every day of the week.
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Nope! All you need is your phone number (a 10-digit number) to register your account and start earning. You simply enter your number at the register before paying.
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The Senior Discount does not apply to sushi, case discounts, wine 6-pack offers, or gift cards. Additional exclusions may apply.
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Welcome to the club! First, make sure you're enrolled in Wild Roots Rewards. Then ask a cashier for the Senior Discount enrollment form. We’ll verify your age with a valid ID and submit your enrollment for processing.
Your Senior Discount should be added to your account within 7–10 business days.
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Senior Discount enrollment is tied to the individual account holder and may only be used by the person whose name is registered on the account.
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Absolutely. Use your Wild Roots Rewards phone number every time you shop to earn eligible points and access your other Rewards benefits. The additional Senior Discount simply activates on Tuesday, Thursday, and Friday.
We have answers, and we’re here for you. Email Rewards@wildrootsmarket.com and we’ll be happy to help! Please include your name, phone number associated with the account, and a description of your question, including when and where your transaction was made, if applicable.
Still have questions or need help?
Ready to start saving?
65 or better?
Join Wild Roots Rewards and ask a cashier about adding the Senior Discount to your account on your next visit.